Sarah Cullivan ’22TCB, ’24MBA

Sarah Cullivan is a CRM Analyst at Madison Square Garden Entertainment, where she leads initiatives to optimize the organization’s CRM system across MSG Entertainment, MSG Sports, and Sphere. In this role, she connects business strategy with technical solutions, analyzing workflows, designing and implementing improvements, and guiding development to ensure the CRM meets strategic goals while enhancing client engagement and data-driven decision making.

St. John’s provided hands-on, real-world experiences through programs like GLOBE, SMIF, the Executive-in-Residence Program, and Global Destination courses. These opportunities gave practical guidance, prepared her to navigate the business world, and helped launch her first professional role. They also instilled the value of applying knowledge to make an impact, inspiring her to give back through mentoring, coaching, and supporting others.